Attracting customers rather than going out to find them is the pinciple of inbound marketing
From the design of your personas to the development of your content strategy, we deliver the information your prospects need to turn them into customers (white paper, infographic, tutorial, case study) and help you prioritize the best leads (lead nurturing, scoring...). Inbound marketing has been developing for many years in France with the advent of digital marketing and the services of a specialized agency are essential. We use many tools and applications to offer you the best decisions.
WHY USE INBOUND MARKETING?
WHAT IS INBOUND MARKETING?
Inbound marketing is a strategy that can be defined as a response to outbound marketing. It was born from a simple observation: before making a purchase, professionals, individuals and Internet users first do research on the Internet.
Generally speaking, an inbound marketing agency aims to use the web to bring in customers by offering them adapted content, instead of going after them with traditional marketing strategies. Indeed, when it is well used, digital makes marketing useful and relevant to the targets, creates a relationship of trust with the prospects and transforms them into customers afterwards.
PUTTING THE CUSTOMER AT THE HEART OF ITS STRATEGY
Knowing your target and its needs is essential to the inbound strategy because the customer is in essence at the center of any reflection. In order to bring the desired profiles to you, you need to understand their expectations, the problems they encounter and the means by which they will seek to remedy them.
It is this knowledge that will allow you to produce content that precisely answers the questions of your leads. Beyond that, it allows you to seek visibility where they are likely to look: on the keywords and social networks used by your target.
For this reason, developing a persona (or buyer persona) is the first step in implementing an inbound strategy. The better you know your audience, the more relevant and targeted the information you will submit to them will be, and the better the chances of converting your visitors into leads, then into customers.
By changing the way prospects or customers are converted, inbound marketing brings several significant benefits to a company
BETTER VISIBILITY ON THE INTERNET
The success of an inbound campaign relies on a solid content strategy. By encouraging the creation and distribution of original and quality content on the Internet (blog articles, white papers, how-to guides...) inbound marketing strengthens the company's online presence. It also optimizes the natural referencing (SEO) on the most relevant keywords, since they are the ones used by the target. This guarantees a better positioning on the search engine results, increases the traffic on the site and increases the chances to be identified quickly by its audience.
REAL-TIME DATA ANALYSIS
- According to 40% of marketers, the revenue generated by inbound marketing can be easily measured;
- 78% of companies and 83% of professionals who have implemented an inbound marketing strategy have seen a positive impact on their business.
Inbound marketing is based on simple tools that generate indicators that are easy to analyze: CTAs, forms, landing pages, etc. "Integrated" solutions also exist to track the entire path of a lead from the first point of entry on the website to the signature or purchase of a product.